Wealthcare Direct (WC Direct) is a service expansion of our complete outsource solution for advisors. This is an extension of our support model that will allow advisors to
create leverage and scale their practice

THE PROBLEM

• Advisors often “max out” their current book of business due to time constraints

• Too many advisors fail to segment their book of business in order to focus on their most profitable relationships

• Servicing lower-tier clients can be a drag on growth but ignoring them is a regulatory risk

• Some advisors want to grow, some want to cut back…each has challenges

• Traditional solutions to this issue increase fixed costs which can become a real problem when markets decline

THE WEALTHCARE DIRECT SOLUTION

• Allows advisors to focus on higher-margin and most impactful client relationships
• Allows advisors to focus on what is most important and find time to prospect, meet with current and future upper tier clients
• Provides better service model to smaller, lower-tier clients while advisor gets back valuable time and still makes revenue off the client
• Provides a solution for non-ideal prospects
• Allows advisors to build a practice with leverage

GETTING STARTED

STEP 1

Advisor identifies a Wealthcare Direct prospect/client

What makes a good prospect?

• Fee-Only Advisory business
• Planning based
• No active management
• $25K household minimum
• Beneficiaries, kids of clients,
millennials with earning/saving
potential, etc…

STEP 2

Advisor explains Wealthcare Direct to the prospect/client and gets verbal commitment.

explain the offering.

STEP 3

New Client:

Request a WCAP Client Agreement or WCM Agreement from operations (Wealthcare Direct will be the IAR)
Complete and Submit an Advisor Referral Form

Transfer Client:

If existing WCAP or WCM client, request a new exhibit A
Complete and Submit an Advisor Referral Form

Please send all requests/submissions to the

THE WEALTHCARE DIRECT TEAM

Assumes the role of primary advisor:

• The Client now belongs to Wealthcare Direct
• The advisor loses sight in GDX360®, the custodian, and Orion.

Purchases the client relationship through an ongoing revenue share

• The Advisor receives an ongoing revenue share for the life of the client (only if you remain an active WC advisor).
• Payout is on all client household accounts (referred or added)
• Delivers planning and investing in a way that ensures the consistent delivery of the
Wealthcare approach

Services Delivered

• Bills 1% on all Assets Under Advisory
• 6 month internal plan review to make sure plan is in the Comfort Zone
• Annual Review (plan update and report)
• Invest in Pure Gamma 3 ETF model
• CNC Email Campaign
• Client Portal

WC Direct Team Information:

Phone: 1-888-811-2116
Business Hours: M-F 8:30-4:30 EST

Advisor WC Direct Flyer

WC DIRECT AS A CONTINUITY PLAN

What happens to them if something happens to you?

While we encourage you to explore all available options, we as a firm feel it’s important and helps fulfill our fiduciary duty to you and your clients, to offer a structured program for any unplanned exit from the business due to disability or death.

In the case of an unplanned exit, or advisor disability, the Wealthcare Direct team will take over coverage and maintenance of the Advisor’s clients. As a party to the agreement, Wealthcare has agreed to pay the Retiring Advisor or the Retiring Advisor’s legal representative in the event of the Retiring Advisor’s death as noted in the contract.

Contact alugg@wealthcarecapital.com for questions or request an advisor agreement.

Client Facing Email Copy

Dear {Client Name}
As your advisor and as your financial fiduciary it is my duty to put my client’s interest first, and that includes not just managing your money and your financial plan but having a continuity plan in place in the event of an unexpected emergency.
My plan is to continue to work for many years to come but please know if I wasn’t able to be at work, there is a clear continuity plan that ensures the financial advice that has been established will continue to meet your requirements.
I have attached a detailed description of this plan.
If you want to discuss this in more detail, I would be happy to have a chat.
Sincerely,
{Advisor Name}
{Compliance or MMR Approved Email Signature}

Continuity Plan Client Flyer

PRACTICE MANAGEMENT

Transitioning “Good” Clients Who Simply Can’t Be Served Profitably

Having a hard time wrapping your head around the “transition conversation” for clients that are no longer a good fit for your business model? Here is a great article by Michael Kitces and client communication expert Carl Richards to help you.